Affiliate growth, managed end to end

Performance
across markets

We help brands launch, manage and scale incremental affiliate programs across multiple markets — from strategy, platform and tracking coordination to publisher recruitment, daily optimization and profitable growth.

CORE PLATFORMS

Our experience also extends across other leading affiliate platforms.

ABOUT US

Affiliate specialists

Built for growth.

We turn affiliate programs into scalable growth channels.

DTM3 is a specialist affiliate management agency with hands-on experience across CJ and Awin, as well as experience with Daisycon, Tradedoubler Grow and other affiliate platforms. We combine platform expertise, market knowledge and direct publisher relationships to build the right partner mix for each brand. Our focus goes beyond last-click revenue: we develop programs that reach new customers, enter new markets and create measurable incremental value.

10YEARS
OF EXPERIENCE
AFFILIATE

Affiliate marketing, explained

How the channel works.

Affiliate marketing is a performance-based e-commerce channel that connects brands with publishers who introduce their products to relevant audiences. Every visit and order is tracked through an affiliate platform such as CJ or Awin.

01

The brand sets the framework

The brand defines its markets, commission, cookie period and commercial conditions.

02

Publishers reach potential customers

Publishers introduce the brand to relevant audiences through content, recommendations, shopping tools and performance-based partnerships.

03

Commission follows performance

When a customer completes an approved order, the publisher receives a commission. The brand pays for validated results rather than traffic alone.

Publisher types and examples

Content & editorialThe Independent ↗Media housesRingier Axel Springer ↗InfluencersMetapic ↗Cashback, loyalty & vouchersTipli ↗Comparisonidealo ↗CSSRedbrain ↗

DTM3 coordinates the channel end to end. We connect the platform, brand and publishers — building the right partner mix, monitoring performance and optimizing for new customers, incremental revenue and profitable growth.

OUR SERVICES

End-to-end management

What we do.

01

Strategy, Setup & Tracking

A strong program starts with the right commercial and technical foundation. We coordinate the setup between the brand, CJ or Awin, and the relevant technical teams.

  • CJ and Awin integration coordination
  • Tracking, product feeds and attribution support
  • Commission, cookie and validation rules
02

Publisher Strategy & Recruitment

We build a partner mix around the brand, market and growth objective.

  • Content, CSS, comparison, loyalty and specialist partners
  • Direct outreach and partner-specific terms
  • Quality control and brand protection
03

Multi-Market Expansion

One program, adapted to the realities of every market.

  • Market prioritization and local partner mapping
  • Localized offers, feeds and commission models
  • Coordinated growth across Europe and the US
04

Performance & Incrementality

We optimize for profitable growth, not just more attributed orders.

  • New-customer and incremental revenue focus
  • Publisher-level analysis and active optimization
  • Clear reporting, validation and scalable testing

Selected outcomes

Two paths to growth.

We build affiliate programs from the ground up and take over existing programs that need a sharper growth strategy.

BRAND A · BUILD

From launch to scale

Starting from zero, we combined publisher recruitment, market expansion and tailored commissions to grow monthly affiliate revenue from €2.4k to €100k+ in the first peak season — with up to 70% of conversions coming from new customers and 9–11× ROAS.

Affiliate revenue▲47%
Commission cost▼18%
  • Current period

Revenue grew while the total commission cost fell in the same period.

€2.4k → €100k+Monthly affiliate revenue in the first peak season
Up to 70%Conversions from new customers
9–11×Main-season ROAS
BRAND B · OPTIMIZE

From existing program to stronger channel

After taking over the existing program, we reshaped the publisher mix and commission strategy. Revenue grew 75.3% YoY as active publisher coverage expanded, while the share of new-customer conversions increased from 50% to 70%.

Affiliate revenue▲75.3%
  • Current year · Jan–Apr
+75.3%Affiliate revenue growth · Jan–Apr YoY
59 → 74Revenue-generating publishers
106 → 162Click-generating publishers
50% → 70%Conversions from new customers
CONTACT

Let’s grow together

Start a conversation.

Looking to launch, expand or improve your affiliate program? Let’s talk about where the next stage of growth can come from.